20% of Broadway Tickets Sold to In-Market Tourists
Much has been written recently about tourists coming back to Broadway. Last year 30% of domestic and 40% of international tourists made their purchase decision after they arrived in NYC (source: BL de
Why Did Broadway Lose Almost a Third of a Million Theatergoers Last Year?
Welcome to the first Theater Tourism Talks for 2025. Let’s take a look back at 2024. The Broadway League’s Demographic Study revealed something concerning: while total ticket sales and per-ticket
